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Product. marketing. Strategy.

I help businesses turn strategy into growth through smart product execution and marketing that converts.

About me

Hi, I’m Tolu — I help turn complex ideas into products and stories that actually make sense to people. I’ve worked across healthcare, technology, and consumer markets, launching products, shaping go-to-market strategies, and helping teams grow.

 

For me, the fun part is seeing that strategy come alive when customers get it, adopt it, and stick with it. At the core, my approach is simple: find the insight, turn it into strategy, and turn that strategy into real results.

 

I like moving between the big picture and the details and connecting vision to execution, and making sure the work doesn’t just look good on paper but actually delivers.

Experience

I’ve worked across enterprise, scale-ups, and startups — leading product launches, shaping go-to-market strategies, and helping teams grow. Each role has sharpened how I think about product, marketing, and execution.

 

 Product Manager

Johnson & Johnson MedTech (Enterprise – Global)

  • Lead product & go-to-market strategy for hip reconstruction portfolio across Canada
  • Launched new system adoption playbook — resulting in 50+ cases pipeline in first 60 days
  • Partner with sales, education & supply chain to drive surgeon adoption and revenue growth

Product Marketing Manager

Metafold (Deep Tech Startup – Early Stage)

  • Built product positioning & value narrative from zero to launch
  • Created pitch deck & marketing assets — helped close paid pilots
  • Worked directly with founders on roadmap & feature prioritization

Head of Marketing & Growth

Ontop (VC-Backed Scale-Up – Fintech/HR Tech)

  • Built product positioning, messaging, and value narrative from zero → launch
  • Created pitch decks, marketing assets, and customer-facing content that helped close paid pilots
  • Refined value propositions + ICP targeting → reduced sales cycle friction

Global Marketing Manager

mPharma (Growth-Stage Healthtech – West Africa)

  • Led go-to-market strategy across 6+ markets for pharmacy platforms and patient programs

  • Created localized messaging frameworks → improved product comprehension and adoption

  • Developed communication plans driving provider engagement and patient acquisition

Skills

Over the years, I’ve built a versatile skill set that connects strategy, execution, and cross-functional alignment.

 

I enjoy shaping go-to-market plans, crafting customer narratives, and collaborating with product and commercial teams.

 

I bring a structured & adaptive mindset to every stage of the product lifecycle.

 

My focus is on clarity, impact, and scale grounded in customer insight and commercial outcomes.

Strategy & Execution

Product Strategy & Roadmapping
Go-To-Market (GTM) Planning
Cross-Functional Collaboration
Customer & Market Research
Growth Strategy & Lifecycle Planning

Marketing & Messaging

Product Marketing
Value Proposition Design
Campaign Planning
Brand & Strategic Communication
Commercial Enablement & Sales Tools

Tools & Technical Fluency

Figma · Miro · Notion · Airtable HubSpot · GA4 · Webflow WordPress · Elementor · HTML/CSS (basic)

Portfolio

A selection of projects that highlight how I drive clarity, execution, and impact – through strategic product leadership, sharp go-to-market thinking, and cross-functional collaboration.