Hi, I’m Tolu — I help turn complex ideas into products and stories that actually make sense to people. I’ve worked across healthcare, technology, and consumer markets, launching products, shaping go-to-market strategies, and helping teams grow.
For me, the fun part is seeing that strategy come alive when customers get it, adopt it, and stick with it. At the core, my approach is simple: find the insight, turn it into strategy, and turn that strategy into real results.
I like moving between the big picture and the details and connecting vision to execution, and making sure the work doesn’t just look good on paper but actually delivers.
I’ve worked across enterprise, scale-ups, and startups — leading product launches, shaping go-to-market strategies, and helping teams grow. Each role has sharpened how I think about product, marketing, and execution.
Led go-to-market strategy across 6+ markets for pharmacy platforms and patient programs
Created localized messaging frameworks → improved product comprehension and adoption
Developed communication plans driving provider engagement and patient acquisition
Over the years, I’ve built a versatile skill set that connects strategy, execution, and cross-functional alignment.
I enjoy shaping go-to-market plans, crafting customer narratives, and collaborating with product and commercial teams.
I bring a structured & adaptive mindset to every stage of the product lifecycle.
My focus is on clarity, impact, and scale grounded in customer insight and commercial outcomes.
A selection of projects that highlight how I drive clarity, execution, and impact – through strategic product leadership, sharp go-to-market thinking, and cross-functional collaboration.