I help teams move from vision to execution — building products that matter.
Hi, I’m Tolu — I help turn complex ideas into products and stories that actually make sense to people. I’ve worked across healthcare, B2B, and consumer markets, launching products, shaping go-to-market strategies, and helping teams grow. For me, the fun part isn’t just building a strategy — it’s seeing that strategy come alive when customers get it, adopt it, and stick with it. At the core, my approach is simple: find the insight, turn it into strategy, and turn that strategy into real results. I like moving between the big picture and the details — connecting vision to execution, and making sure the work doesn’t just look good on paper but actually delivers.
I’ve worked across enterprise, scale-ups, and startups — leading product launches, shaping go-to-market strategies, and helping teams grow. Each role has sharpened how I think about product, marketing, and execution.
At J&J MedTech, I lead product and commercial strategy for the hip reconstruction portfolio in Canada. I’m responsible for launching new systems, enabling go-to-market teams, and driving surgeon adoption in a complex B2B clinical environment. My work bridges global product strategy with local execution — aligning stakeholders across sales, marketing, education, and supply chain to deliver results in a high-accountability setting.
I partnered with the founders of a 3D infrastructure startup to shape early product positioning, messaging frameworks, and go-to-market readiness. My focus was translating highly technical capabilities into a narrative that resonated with enterprise buyers, helping lay the foundation for scalable outreach and product clarity at a critical growth stage.
I supported growth planning and campaign design at Ontop, a global employment platform scaling across multiple markets. I helped refine value propositions, align messaging with customer segments, and advise on strategic plays to improve acquisition and retention. My contributions enabled stronger team focus and clearer alignment between product, marketing, and sales motions.
At mPharma, I worked at the intersection of product, marketing, and operations to support access-driven healthcare initiatives across West Africa. I helped define go-to-market strategies, localize messaging across markets, and develop communication plans for pharmacy platforms and patient-facing programs. My work contributed to product clarity, stakeholder engagement, and market readiness across a fast-growing, impact-focused organization.
Over the years, I’ve built a versatile skill set that connects strategy, execution, and cross-functional alignment.
I enjoy shaping go-to-market plans, crafting customer narratives, and collaborating with product and commercial teams — I bring a structured yet adaptive mindset to every stage of the product lifecycle.
My focus is on clarity, impact, and scale — always grounded in customer insight and commercial outcomes.
A selection of projects that highlight how I drive clarity, execution, and impact – through strategic product leadership, sharp go-to-market thinking, and cross-functional collaboration.
