Ontop is a fintech/HR tech company that enables cross-border hiring and payment for global teams. Amid rapid international growth, the company needed to refine its messaging, growth funnel, and customer alignment strategy to better serve diverse buyer personas and reduce acquisition friction.
I supported Ontop’s growth and marketing functions with strategic positioning and go-to-market planning tailored to emerging and mature markets.
mPharma delivers pharmacy infrastructure, patient programs, and national health access initiatives across Africa. As the company expanded into new markets (Ghana, Nigeria, Kenya), it faced a complex challenge: unify go-to-market messaging across private, public, and consumer-facing segments — all while scaling responsibly in regulated markets.
I owned the go-to-market and product marketing strategy across multiple verticals — including pharmacy SaaS, patient platforms, and government health programs.
The Bloom POS Mobile app is designed for Pharmacy Counter Assistants and is available for Android devices running version 8 or higher. It includes the POS, sales history, and inventory management feature, allowing users to make a sale, view their sales history, and access their inventory as they would on the web application. The app can be used offline, giving it a unique positioning in markets where power outages are common.
I owned the go-to-market and product marketing strategy across multiple verticals — including pharmacy SaaS, patient platforms, and government health programs.
