Project Title: MyMutti App – Digital Health Companion
Tags:
MyMutti is mPharma’s mobile health companion app, enabling users to manage their Mutti membership, shop online, find nearby pharmacies, track health metrics, and communicate with healthcare professionals. Version 2 launched in July 2023, enhancing features like health tracking, in-app shopping, and benefit transparency.mpharma.com
My Role
Led user experience copywriting, feature announcement content, and onboarding communication.
What I Delivered
- Clear in-app UI copy for: benefits display (Mutti wallet, loyalty points, Heal Now Pay Later), nearest pharmacy finder, online shopping flow.
- Health tracking content: explanatory text for blood sugar, blood pressure, HbA1c monitoring, coaching tips.
- Built conversational flows for in-app chat: doctor/pharmacist support, help content, and program explanations.
- Drafted a press release highlighting new features and app value proposition to end users and partners.
Outcomes & Wins
- Enabled smoother digital engagement via app—users could access benefits, order meds, locate care, and monitor health seamlessly.
- Positioned mPharma as a leader in digital health empowerment across English-speaking African markets.
- Likely contributed to increased app adoption, user retention, and patient empowerment.