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Project Title: Metafold - Strategic Marketing Framework

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Metafold, a 3D printing optimization startup, needed a growth strategy to differentiate itself in a competitive and fast-evolving industry. As part of a strategic assignment, I developed a comprehensive framework to strengthen positioning, generate demand, and align marketing efforts with measurable outcomes.

My Role

Project Lead – Strategy & Marketing Assignment

  • Conducted market analysis and competitive benchmarking.
  • Defined buyer personas and customer journey maps.
  • Designed content, channel, and demand-generation strategies.
  • Recommended tools for marketing automation, CRM, and analytics.
  • Built metrics and budget allocation frameworks.

What I Delivered

  • Positioning & Value Proposition: Defined Metafold as a leader in 3D printing optimization, emphasizing cost savings, speed, sustainability, and innovation.
  • Buyer Personas & Customer Journeys: Created three target personas (engineers, scientists, designers) with mapped pain points, needs, and preferred touchpoints.
  • Content & Demand Generation Plan: Blog posts, whitepapers, webinars, and demos tailored to each persona, supported by ABM campaigns.
  • Channel Strategy: Website as central hub, supported by social media, forums, and email campaigns for engagement and nurturing.
  • Tech Stack Recommendations: HubSpot (automation), Salesforce (CRM), Google Analytics (performance tracking), Hootsuite (social).
  • Success Metrics: Conversion rates, CAC vs. CLTV, engagement metrics, and NPS to ensure accountability.
  • Budget Framework: Quarterly allocation aligned to growth trajectory with flexibility for optimization.

Impact

  • Delivered a comprehensive go-to-market and marketing framework within the assignment scope.
  • Positioned Metafold with a differentiated narrative—innovation, optimization, and sustainability.
  • Provided a roadmap for scalable marketing execution with clear measurement criteria (CAC, CLTV, NPS).
  • Showcased ability to blend strategic thinking, practical execution planning, and data-driven marketing.