Project Title: Mutti Doctor Telemedicine Network
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The product launch was a success, resulting in the opening of 120 Mutti Doctor offices and the documented visit of over 100,000 patients in the first year of operations. This exceeded our initial expectations and helped establish Mutti Doctor as a leader in telemedicine services across Africa.
Mutti Doctor is a pioneering telemedicine service delivered through a network of community pharmacies under the Mutti loyalty program. Patients receive remote physical examinations—enabled via TytoCare devices—and consultations managed onsite by health nurses. Mutti Doctor scaled rapidly: 120 offices opened and more than 100,000 patient visits in its first year, exceeding expectations and solidifying its leadership in telemedicine across Africa.TytoCareMediummuttidoctor.mymutti.com
My Role
- Crafted storytelling, case studies, and content strategy to highlight service impact and growth.
- Wrote patient journey scenarios and marketing narratives that resonate with both patients and stakeholders.
What I Delivered
- A compelling case study covering the service’s launch, technology (TytoCare device integration), and nurse-enabled in-pharmacy workflow.MediumTytoCare
- Two patient success stories—one preventing complications in an ear infection, another managing hypertensive emergency through remote support.Medium
- Messaging guidelines tailored for clinic signage, pharmacy staff talk-tracks, and public FAQs (e.g., “What can a mutti doctor treat?”).muttidoctor.mymutti.com
- Launch materials: press release, website copy, digital banners to communicate the rapid expansion and patient impact.
Outcomes & Wins
- Helped communicate early traction: 120 clinics, 100 k+ visits in Year 1.
- Elevated brand leadership in digital primary care across Africa.
- Enhanced awareness among patients and partners; contributed to high foot traffic and adoption.